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| The Truth About the Martial Arts Business | 
| Buy New: $39.95
Buy New/Used from $39.40
Avg. Customer Rating:  (based on 9 reviews)
Sales Rank: 462496
Category: Book
Author: John Graden
Publisher: Seconds Out
Studio: Seconds Out
Manufacturer: Seconds Out
Label: Seconds Out
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 1st
Number Of Items: 1
Pages: 200
Shipping Weight (lbs): 0.3
Dimensions (in): 9.7 x 7.8 x 0.2
ISBN: 1932835016
Dewey Decimal Number: 338
EAN: 9781932835014
ASIN: 1932835016
Publication Date: January 1, 2006
Availability: Usually ships in 1-2 business days
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Product Description
This classic book by John Graden shows you step-by-step: Trial vs. Non-Trial Enrollment Strategies; How to Teach a Trial Lesson; How to Set Tuition; 12 Income Streams; What it Costs to Get One Student; How to Make Cash Outs Work; How to Improve Retention and Renewals; How to Design Your Curriculum for High Retention and Quality, plus a 100 question test to determine if you have what it takes to create a rewarding martial arts career.
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| Customer Reviews: Read 4 more reviews...
 Very good book! October 27, 2007
2 out of 2 found this review helpful
If you have a martial arts school or just a club, this is a must have book! Go for it immediately!
The Truth sometimes hurts... November 17, 2006
4 out of 5 found this review helpful
...and this time around it should at least ruffle your feathers!
John Graden, Martial Arts Master Teacher, has gone to the heart of what it takes to be an effective Martial Arts teacher today. Without completely disgarding the training ideas of the past, he instead shows how to build on these ideas, how to use what we know about the psychology of learning, the physics of motion and the economics of the 21st century to create a learning environment that firmly turns it's back on the "Dungeon Dojos" of the last century and creates a modern, safe atmosphere where serious, effective and (dare I say it?) FUN martial arts training can take place!
(Lest any naysayers regard the concept of "safety" and "fun" as somehow being contrary to "real" martial arts training, I refer them to the summary chapter entitled "A School Full of Pooh Bears"--it will open your eyes!)
There are lots of things to learn here, lots of great writing, too. If nothing else, I will always remember Mr. Graden refering to the war-like aspects of the Martial Arts and explaining that this doesn't mean that every class is devoted to destroying the enemy. He explains: "...that our foundation is one of peace through superior firepower."
I like that. Get the book. You'll like it, too.
John Graden does it right AGAIN! June 25, 2006
4 out of 4 found this review helpful
John Graden has a unique way of showing you everything you need to successfully run a top martial art school in today's age.
He does it with the insight of someone who has obviously "been there and done that".
This new book can be used by any martial arts instructor, regardless of style, as a step-by-step blueprint for everything from how to negotiate a lease for your school up to how to train and compensate an employee/instructor.
No one else in the industry has his superb talents. The martial arts industry will forever owe a huge debt to this man for showing us how to be a professional success without selling out!
Just what I expected from John Graden - Excellence! April 16, 2006
4 out of 5 found this review helpful
The content of this book accomplished two very important things for me, as a martial arts businessman - 1) it re-affirmed what I was already doing in my business and, most important, 2) it provided me with new concepts, methods and ideas that will help take my business to the next level. Awesome resource!
Great for All Instructors April 6, 2006
3 out of 3 found this review helpful
If you are a martial artist who wants to make a living full time and not just do martial arts on the side then you NEED this book. You'll learn how to set up a very successful school that you can be proud. Every instructor no matter what should get this book!!
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